In this episode of Future Proofed Podcast, host Brent Muller engages with Travis Herndon, co-founder of HK Digital Media, to explore the evolving landscape of e-commerce and the role of AI in marketing. They discuss the challenges faced by e-commerce brands, the importance of effective communication between agencies and clients, and how AI can streamline processes and enhance decision-making. Travis shares insights on the future of e-commerce, the significance of creative quality, and the necessity of data capture and measurement. The conversation emphasizes the need for agencies to adapt to rapid changes in technology while providing value to their clients.

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