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HMBT #295: It’s Good To Be Lucky
I was luck enough to speak with Lucky Kannon, the engineering lead behind Zoho’s deliverability tools—including their custom MTA (Mail Transfer Agent), email validation, and inbox placement systems. Together, we pulled back the curtain on the technical side of email marketing and explore how these unseen systems keep campaigns running smoothly and landing in inboxes.
Lucky breaks down what an MTA really is and why it’s critical to email marketing success, comparing it to a digital postal system that routes and delivers millions of messages efficiently and securely. From IP throttling to adaptive delivery tactics, he shares how Zoho’s tools manage large-scale email operations with precision.
Later on, we discussed the future of AI in email marketing. Lucky envisions a world where marketers no longer have to log into dashboards—simply prompt an AI assistant to craft and send campaigns automatically. But with opportunity comes risk, we discuss how bad actors could misuse automation, underscoring the need for ethical AI use and emerging security standards.
Finally, Lucky highlights data as his favorite part of email marketing—the foundation for smart strategy, personalization, and performance optimization. Remember that even imperfect data (like open rates) still offers insight and should guide marketing decisions.
Key Takeaways:
Connect with Lucky on LinkedIn!
Get 5,000 free Kickbox credits with the code HMBT
Audio:
The post HMBT #295: It’s Good To Be Lucky appeared first on .
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By Hank HoffmeierI was luck enough to speak with Lucky Kannon, the engineering lead behind Zoho’s deliverability tools—including their custom MTA (Mail Transfer Agent), email validation, and inbox placement systems. Together, we pulled back the curtain on the technical side of email marketing and explore how these unseen systems keep campaigns running smoothly and landing in inboxes.
Lucky breaks down what an MTA really is and why it’s critical to email marketing success, comparing it to a digital postal system that routes and delivers millions of messages efficiently and securely. From IP throttling to adaptive delivery tactics, he shares how Zoho’s tools manage large-scale email operations with precision.
Later on, we discussed the future of AI in email marketing. Lucky envisions a world where marketers no longer have to log into dashboards—simply prompt an AI assistant to craft and send campaigns automatically. But with opportunity comes risk, we discuss how bad actors could misuse automation, underscoring the need for ethical AI use and emerging security standards.
Finally, Lucky highlights data as his favorite part of email marketing—the foundation for smart strategy, personalization, and performance optimization. Remember that even imperfect data (like open rates) still offers insight and should guide marketing decisions.
Key Takeaways:
Connect with Lucky on LinkedIn!
Get 5,000 free Kickbox credits with the code HMBT
Audio:
The post HMBT #295: It’s Good To Be Lucky appeared first on .