How do you craft a question that sparks real innovation rather than dead ends?

In Episode 2 of "HMW: Turning Problems into Possibilities," we break down the art and science behind a great How Might We (HMW) question.

Listeners will learn why the way you frame a challenge can make or break the creative process. The hosts explore the "Goldilocks Principle"—ensuring your HMW is not too broad ("How might we solve climate change?") and not too narrow ("How might we change our app’s log-in button from green to blue?") but just right: specific enough to guide ideas while leaving room for imagination.

Through real-world listener submissions, Sam and Ava live-teardown HMW questions, showing how a simple reframing shifts possibilities. You’ll discover why positive, user-driven language is essential, how to spot a solution hiding inside your problem statement, and practical tips for iterating your own challenges.

Whether you're innovating at work, in your community, or in your personal life, this episode arms you with a clear checklist and examples to turn everyday problems into creative opportunities—one powerful question at a time.

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