What does it take to make breakthrough innovation an everyday reality—not just a one-off workshop?

In Episode 6 of "HMW: Turning Problems into Possibilities," hosts dive deep into the strategies and rituals that transform “How Might We” from a tool into an enduring part of your team or organization’s culture.

Learn how industry leaders and grassroots teams alike embed HMW into meetings, project briefs, and even hiring and onboarding.

Discover inspiring real-world stories: from snacks companies slashing bureaucracy to city governments crowdsourcing transit solutions via public HMW sprints. Sam and Ava provide actionable tactics for building trust, encouraging curiosity, and making collaborative problem-solving a habit.

You’ll also hear common cultural pitfalls—like HMW “theatre” and token inclusion—and practical fixes to drive real results. Whether you lead a Fortune 500 team, a nonprofit, or a local community group, this episode equips you to foster ongoing innovation, collective ownership, and a bias toward positive action—one powerful question at a time.

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