Why do I have to turn my hobby into a hustle? And how can mid-tier cities seize their moment? [14:47]

This week, special guest Katie, Jess, and Joey talk about making cheese, intrinsic value, sock embroidery, late-night food, park culture, and "the Goldilocks Zone." They don't talk about how there is a great controversy over the birthplace of the pupusa. (https://web.archive.org/web/20150716020748/http://losangeles.univision.com/mes-de-la-hispanidad/article/2011-07-27/origen-de-las-pupusas-salvador-honduras)

references

A sample of Jess's sock embroidery (https://www.jessvander.com/journal/2019/1/11/three-pairs).

Bon Appétit (https://www.bonappetit.com/gallery/best-restaurants-in-richmond-virginia) calling Richmond "America's Next Great Restaurant-Obsessed Town"

The pupusa. (https://en.wikipedia.org/wiki/Pupusa)