Most people confuse passion with profit — and that’s exactly why they stay broke.

In this episode of Brand Up Podcast, we pull back the curtain on what really separates a hobbyist from a real business owner. If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit.

Here’s what we get into:

• The hidden costs you’re ignoring (and why it matters)
• How to reverse-engineer your ideal client using income data
• A real story about scaling a company too fast — and the painful lesson behind it
• Why most people stay stuck doing “friend rates” that sabotage their business
• The truth about tips vs. sustainable income
• The two ways to grow: raise your prices or burn yourself out
• Why underreporting your income today kills your ability to grow tomorrow

This isn’t theory — it’s the real math and mindset behind turning what you love into something that pays you. And if you’re not ready to treat your business like a business, then stop calling it one.

🎧 Press play if you’re done playing small and ready to build something that lasts.