House of Demand

HoD S3E13 - Achieving thought leadership


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S3E13 - Achieving thought leadership

What is thought leadership? And when can you truly call yourself a thought leader? It’s a question many executives are asking today. And it’s no surprise. The world is constantly evolving, and people are always looking for leaders who can guide them. Leaders who share genuine insights about where their market is headed. For businesses, building a following isn’t just about influence. It’s an opportunity to turn that audience into loyal customers.


In this week’s episode, Max and Jonas explore what it really takes to achieve thought leadership. They discuss why true thought leadership requires original thinking (not just AI-generated content), how your employees can play a role, which platforms deserve your attention, and how to build the habits that make thought leadership sustainable.


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🚀 Max van den Ingh

🖋 Jonas van de Poel

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House of DemandBy Max van den Ingh, Jonas van de Poel