Join us as we go inside Ford’s most secretive building: Studio “S.” This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Inside designers struggle to turn the Bronco mythology… into reality.

Can the new Bronco satisfy everyone?

8 - Hold on Tight – 2017 to 2021

This is the story of a truck and the story of a country. The Ford Bronco is one of the most beloved brands in American automotive history. But when the last one rolled off the assembly line in Wayne, Michigan on June 12th, 1996, it was the end of the brand, and the start of a lot of questions.

Sonari Glinton goes on the road trip of a lifetime to find out why Ford killed the Bronco and meets the passionate fans and team of Ford employees who went underground to bring it back.

This 8-part serial is a fifty-year odyssey of blood, sweat, and dirt. It takes you from the dizzying heights of the post-war boom, to the most watched police chase in American television history and this year’s rebirth of the Bronco.

History

Society & Culture

Automotive

Games & Hobbies

Leisure

After three attempts over 15 years, the Bronco Underground is on the verge of giving up. But strange winds are blowing. America is in a love affair with the SUV and that passion breathes new life into Bronco. But one legal footnote threatens to derail the whole project.

Can Christmas come in March?

7 - Green Light – 2010 to 2017

It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them. Armed with that information, the Bronco Underground makes plans for a new off-road vehicle. It’s affordable, rugged, and stylish.

Will Millennials buy a Bronco?

6 - Stuck in the Mud – 2004 to 2009

Almost as soon as the last Bronco rolls off the line, people begin scheming for it to return. From fans in the hills of East Tennessee, to renegade employees within Ford, we follow the desperate attempts to revive the brand.

If you love something enough can you bring it back to life?

5 - Driving in the Dark – 1996 to 2004

The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the first time ever, we take you inside Ford to discover what was happening that night: Inside a Ford factory, Inside the Ford Call Center, and inside the Chairman’s office.

Did OJ kill the Bronco?

8 - Hold on Tight – 2017 to 2021

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