In this episode of Room 301, we chat with PPC specialist Sophie Logan about holding digital agencies accountable for paid ad performance, the importance of post-click optimisation, and why businesses shouldn’t rely solely on PPC for growth.

Sophie shares hard-learned lessons from her agency days, including costly mistakes, and gives her take on the evolving role of PPC professionals in an AI-driven world.

Plus, she reveals the marketing trends that frustrate her the most...

If you work in digital marketing or with a PPC agency, this episode is one you can't afford to miss!