"Set it and forget it" is a common phrase in the digital advertising industry. If an account's strategy is working, often account managers will only update 1-2 times a month or only when the client prods. It's not the greatest experience for the client and risks increasing client turnover.   To combat that here at ParaCore, we've implemented an internal check and balance process that could work for any account-based business.     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].