There is a concerted color trend every holiday season. Color forecasting is the science and math of choosing colors for the next season. You have to do research on this field for your product development, because we have said before, color is a big factor for consumers when making purchase decisions, especially during the fourth quarter holidays, from Thanksgiving, to Christmas, to New Year's. It is indeed the most wonderful time of the year for retail. We are sharing our holiday 2018 color trend report with you, just in time for making purchase order decisions, scaling up your product inventory, and producing your marketing collateral as you gear up for this year's holiday season.