SHOW NOTES (SURVIVE VERSION)

Episode Title: Holiday Merchandising: The Assistant Manager’s Impulse Architecture (Episode 115) 

Episode Description: "You are a leader who is failing to curate the 'Impulse Architecture' of your store." In this episode of Survive, Mike Hernandez explains why Assistant Managers must stop being static display-builders and start being revenue-engineers who adapt their merchandising based on real-time sales velocity.

What You Will Learn:

• Velocity-Based Merchandising: Moving from static planograms to data-driven, agile display adjustments.
• Cross-Pollination Strategy: Building "mini-impulse zones" throughout the store to disrupt the customer's journey and drive higher transaction volume.
• Associate-Impulse Integration: Leveraging your team's on-the-floor feedback to optimize displays instantly.
• Revenue-Engineering: Transitioning from "task-completion" to active management of the store’s most valuable real estate.

Resources & Links:

• Download the Assistant Manager’s Holiday Impulse Architecture Matrix: Text the code word SURVIVE115 to 9 5 6 - 8 9 7 - 9 1 9 2.
• Get the Digital Interactive Version: Email the code word SURVIVE115 to [email protected] for a mobile-friendly matrix.
• Recommended Listen: Thrive: Episode 124.