In this episode of Turtle Smith, Scott and John kick off Season 3 with a deep dive into the 2025 holiday shopping season. They break down the latest forecasts, including a projected $253 billion in total spending, the rise of mobile shopping (now over half of all online sales), and the growing impact of “buy now, pay later” services. The hosts discuss how small businesses can stand out during the holidays—focusing on customer experience, expertise, community, and smarter advertising—while navigating the challenges of competing with big box retailers and the influence of AI-driven traffic. Tune in for practical tips, lively banter, and real-world stories to help entrepreneurs and small business owners make the most of the holiday rush.