‘Tis the shopping and gifting season! As with all retail-oriented businesses this time of year, women-owned businesses are hyper focused on sales to finish up the year. Between wanting to come up with the best marketing strategy for your target market as well as the right sales and offers that consumers are looking for during a high spending season, it can feel like there are a lot of important strategies in place which can sometimes be overwhelming to a CEO. Not to worry because we have got you covered!

 

 

On today’s episode of Women Who Own It with our host Allison Maslan, founder of Pinnacle Global Network, we have compiled some of our favorite retail oriented interviews to assist all WBE’s who are involved in retail businesses to have the most successful ending to 2023 and beyond. 

 

 

 

Check out this Episode and learn:

• How to keep up with the latest marketing tactics and strategies, especially digital from Purvi Sahu with Purvi Skincare 

• Strategies for successful event follow up from Lisa Riggs 

• Why being a Certified WBE pays off: corporations pay attention to it! From Kate Mcaleer Bixby

• How to stay in the “know” with marketing trends

• How to get leads when your business is on the smaller side

• How to get your products into retailers successfully