Tighter margins mean retailers need to innovate to stay competitive during the 2022 holiday shopping season. From dialing up the volume on digital to transforming the role of the physical store, future-looking retailers are putting customers at the heart of every decision they make.

Today, we are joined by Rob Garf, VP and GM of Retail at Salesforce who shares his thoughts on what you can do now to optimize your holiday retail strategy and start building lifelong customer relationships.