The Sharpest Tool™

Holleigh Taufer | Google's New Product: Local Services Ads

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As the Director of Marketing, Holleigh Taufer works with her marketing manager staff who are taking care of Scorpion’s clients. She gives advice, offers a fresh perspective, and helps the managers think in futures for the client.

She also works closely with Google to help Scorpion clients set up Local Services ads. Previously called home service ads, Local Services ads are a new paid service Google is rolling out.

What are Local Services ads?

Local Services ads are different than Google Ads. They have a different platform and a different view. Local Services ads only include the business’s phone number and reviews. Google has taken a close look at what helps someone make a decision about a business and is dedicated to helping the consumer find the business that will provide a solution for them.

In fact, Google background checks the business, business owner, and employees of the business that is applying to place a Local Services ad. Not only that but if the job isn’t done right, Google guarantees to give the consumer up to $2000 toward the project to get it done right.

Why your home services business should get involved now.

> “The number one reason in my book is that the lead cost is super low -

> anywhere from $20-$30 for a given lead. And if you’re a plumber or an
> HVAC guy, you’ve been used to paying considerably more in Google
> Adwords. So those $30 leads are incredibly cost effective and they’re
> really good leads.”

The process has several requirements and can take around 4 weeks to be completed.

Tips for making the process efficient:

  1. Make sure your employees submit all of their background checks in a timely fashion. They cannot begin the process of approval until they have all of the background checks.
  2. Make sure all of the background checks are submitted with the exact company name. Varying company names or acronyms can hold up the process.
  3. Work with a Google Premier Partner like Scorpion to streamline the process and take the paperwork off of your hands. We work directly with our Google representative on your behalf and allow you to focus on your work.
    4. Local is the priority.

    Google right now is focused heavily on local businesses right now. People are searching “near me,” 34 more times than they were two years ago. This is why Local Services ads are so timely and will help your business gain more quality leads.

    How do you get in the top 3 spots for Local Services ads?

    1. Proximity to the searcher.
    2. Responsiveness.
    3. Reviews and what people are saying about you.
      4. ...more
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