Most founders assume they will be able to sell their business when the time comes. In reality, many are unprepared and lose significant value during the process.

In this episode of 2 Commas, I sit down with M&A expert and CPA Holli Moeini, author of Finding the Missing Millions in M&A, to unpack why deals fail, how diligence erodes valuations, and what founders must fix long before going to market. We discuss financial readiness, working capital traps, balance sheet risks, and the factors sophisticated buyers evaluate beyond revenue growth.

This is a practical conversation about exit planning, business valuation, mergers and acquisitions, and building a company that is truly sale ready, not just profitable on paper.