From Pajama Jeans to Pagewheel: What Holly Homer Can Teach Us About DIY Entrepreneurship

Holly Homer didn’t plan to start a business—she just needed an outlet from the chaos of motherhood. Her journey from sending long Saturday morning emails to a friend to building KidsActivities.com and Pagewheel is proof that success starts with showing up.

She used her life as content, leaned into her mess, and built one of the most beloved parenting brands online. When tech became her bottleneck, she didn’t outsource—she co-invented a platform to make funnels easy. Holly’s story is a masterclass in turning real-life chaos into creative currency—and building the tools to do it again and again.

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Holly Homer is a pioneering content creator who stumbled into entrepreneurship over two decades ago when she launched one of the earliest mom blogs, June Cleaver Nirvana. Today, she’s the founder of the wildly popular KidsActivities.com and co-creator of Pagewheel, a no-tech funnel-building platform designed for creators who’d rather focus on content than code. Based in Dallas, Holly’s journey from overwhelmed mom to digital powerhouse is marked by scrappy innovation, heartfelt storytelling, and a passion for making online business more accessible.

Pagewheel.com 

For those with kids: KidsActivities.com

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Paul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.

Headsmack Website

Voppa Creative Website