Brooke Beach, Founder and CEO at MarketWake (Atlanta, GA), a results-driven, strategy-focused digital marketing agency, partners with medium to large companies looking to grow, scale, or introduce new products or penetrate new markets. In this interview, she explains how her company "partners" with its clients to take them to "the next level," how she expects AI, A, and holographic technologies will play out in the marketing world, and how Google's OKR system keeps her company on track.

MarketWake consults with client companies, determines business goals, executes in-depth company and market research, develops plans, identifies marketing channels, and either implement the plans or works with in-house marketing teams to track timeliness, deliverables, and targeted goals. Unique about the company is the close alliances it forms with its client companies, often functioning as an "outsourced CMO," and its technological orientation: Six months after starting MarketWake, Brooke left her company in the hands of a business partner and served as CEO of a tech company for 15 months during its pivot . . . just for the experience.

Brooke also addressees what to do when a channel taps out. She believes that the well never runs completely dry—you might have to drill deeper, you might have to find new opportunities—but,

even when going into new markets, your current customers are often your best customers. Always market to your base by asking the questions: What they are happy with? What are they not happy with? and Where are the opportunities for upsell?

Brooke can be reached via email at: [email protected].