From Zero to $2.5k: Your Step-by-Step Meta Ads Blueprint

Discover the surprising $2,500 digital marketing secret that Christian nonprofits are overlooking. Uncover the advanced meta ad tactics that build new donor audiences and drive real results. But wait, there's more! Learn the simple steps to ensure proper tracking from your Facebook campaign and unlock the full potential of your ad spend. Dive into this eye-opening conversation with a nonprofit marketing expert and revolutionize your organization's digital strategy. Ready to elevate your nonprofit's impact? Keep listening for the game-changing insights that will take your fundraising to the next level.

Eddie Laing stumbled into the world of nonprofit donor acquisition while in college and found his passion for efficiently fundraising for organizations. With experience ranging from small nonprofits to aiding over 600 churches using the Google Ad grant, Eddie's expertise has led him to focus on performance-based marketing, direct fundraising, and conversion rate optimization. As a senior media buyer, he has helped nonprofits achieve remarkable results, with some clients hitting million-dollar months. His insights on digital fundraising and donor acquisition strategies make him a valuable resource for nonprofit organizations looking to enhance their digital marketing efforts. 

Key Moments

• Uncover the power of meta advertising for nonprofits and its impact on your digital marketing success.
• Unlock the secrets to running effective Facebook ad campaigns for charity that captivate and engage potential donors.
• Explore the best practices in nonprofit digital marketing to elevate your organization's online presence and impact.
• Learn how to create lookalike audiences for donor targeting and maximize your outreach efforts with precision.

Quotes From This Episode

So if you're just getting started, you're not sure where to start. Start with a budget of $2,500. Give it five to seven days to see where it's going to baseline, and then you'll have an idea whether or not where performance will be. - Eddie Laing

If you understand why people give, use their language in their ads, that's going to go really far, no matter where you put it. - Eddie Laing

Recommended Resources

• Personify - A partner network tool that identifies anonymous users who didn't convert, providing audience information for email marketing and Facebook targeting. This tool allows you to build your CRM list and create lookalike audiences based on your current website traffic.
• WeGive - A software tool that enhances the donor experience by providing an incredible donor portal, events, pledges, surveys, segmentation, and more. It offers innovative engagement tools to create a world-class experience for donors. Visit wegive.com to learn more.
• Google Tag Manager - A platform that allows you to install the Facebook Pixel through a template, making it easy to manage various marketing tags, including Facebook, Google Analytics, LinkedIn, and more. It helps in tracking and managing different marketing tags on your website.
• DonorBox, WeGive, Fundraise Up - Different donation software options that can be used to set up e-commerce tracking for tracking donations and the values of donations. These tools are essential for tracking revenue and feeding back to the Facebook Pixel to measure the ROI on ad spend.
• Tagmanager.google.com - The official website to access Google Tag Manager, where you can install the Facebook Pixel and manage various marketing tags for tracking and analyzing website data.