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Holy Unboxing Batman! Starbucks' Odyssey NFT Project Wraps 2023 With Gifts for Program Participants
In this episode of the Blockchain Journal podcast, Blockchain Journal editor-in-chief David Berlind unboxes a care package from the Starbucks' Odyssey NFT-based customer loyalty and engagement program. Clad in his "My Mom Thinks I Work at Bitcoin" t-shirt (thanks Alchemy!), David first explains how the Odyssey program worked throughout 2023 (he was an active participant) and how he worked his way into a special tier of accumulated points that earned him access to the physical items in the box.
One by one, he picks through the contents of the box, which include a Starbucks Odyssey-branded MiiR mug, a Starbucks Odyssey hoodie, a coffee passport guidebook (sort of like a wine taster's diary, but for coffee drinkers), a sticker pack featuring images of some of the NFT stamps that he earned throughout 2023, and a canvas tote bag adorned with the Starbucks Odyssey logo.
While Starbucks isn't tying these particular physical items to the NFTs themselves like other global brand enterprise programs have, David discusses Starbucks' chosen blend of the physical and digital realms (often referred to as a "phygital" strategy in blockchain circles). Starbucks came closest to this marriage when it issued large MiiR tumblers to the holders of its Siren NFT (Starbucks uses the word "Stamp" instead of "NFT"). A siren is a special type of mermaid that Starbucks has chosen as the centerpiece of its iconic logo, and each MiiR mug that the coffee house issued to Siren NFT holders bore images of the sirens on their NFTs.
David offers insights into the Starbucks Odyssey program's mechanics throughout the unboxing, including accumulating points through various activities and tier-based benefits selection. David also notes the personal data implications of participating in such programs, noting the additional personal information, such as shipping addresses, that Starbucks could not have otherwise gathered were it not for how the Odyssey program works.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/analysis/holy-unboxing-batman-starbucks-odyssey-nft-project-wraps-2023-gifts-program-participants
The video can also be watched on Blockchain Journal's YouTube Channel at: https://www.youtube.com/watch?OBStfIiLuRQ
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By Blockchain JournalIn this episode of the Blockchain Journal podcast, Blockchain Journal editor-in-chief David Berlind unboxes a care package from the Starbucks' Odyssey NFT-based customer loyalty and engagement program. Clad in his "My Mom Thinks I Work at Bitcoin" t-shirt (thanks Alchemy!), David first explains how the Odyssey program worked throughout 2023 (he was an active participant) and how he worked his way into a special tier of accumulated points that earned him access to the physical items in the box.
One by one, he picks through the contents of the box, which include a Starbucks Odyssey-branded MiiR mug, a Starbucks Odyssey hoodie, a coffee passport guidebook (sort of like a wine taster's diary, but for coffee drinkers), a sticker pack featuring images of some of the NFT stamps that he earned throughout 2023, and a canvas tote bag adorned with the Starbucks Odyssey logo.
While Starbucks isn't tying these particular physical items to the NFTs themselves like other global brand enterprise programs have, David discusses Starbucks' chosen blend of the physical and digital realms (often referred to as a "phygital" strategy in blockchain circles). Starbucks came closest to this marriage when it issued large MiiR tumblers to the holders of its Siren NFT (Starbucks uses the word "Stamp" instead of "NFT"). A siren is a special type of mermaid that Starbucks has chosen as the centerpiece of its iconic logo, and each MiiR mug that the coffee house issued to Siren NFT holders bore images of the sirens on their NFTs.
David offers insights into the Starbucks Odyssey program's mechanics throughout the unboxing, including accumulating points through various activities and tier-based benefits selection. David also notes the personal data implications of participating in such programs, noting the additional personal information, such as shipping addresses, that Starbucks could not have otherwise gathered were it not for how the Odyssey program works.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/analysis/holy-unboxing-batman-starbucks-odyssey-nft-project-wraps-2023-gifts-program-participants
The video can also be watched on Blockchain Journal's YouTube Channel at: https://www.youtube.com/watch?OBStfIiLuRQ