Americans (in general) have not been raised in a culture of negotiation.  Some people see it as rude, showing a lack of trust, and/or don't know why they don't feel comfortable about negotiating.  

The reality is negotiating should be a natural normal part of every buying process and is not rude when done correctly.  

Robert Lewis and Phillip Washington, Jr. discuss when to start the negotiating process when in the home buying/selling process.

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