Google: Home Page Outranking Internal Pages For Deeper Keywords

How Google Chooses Canonical Page | Google's Gary Illyes shares details of signals and weightings used for identifying canonical page and duplicates.

Most SEOs Use Few SEO Tools & Don't Spend Much On Them.

Google – Code Push to get stuff published.

SEO Tools left sitting in the chest.

Dupe and Canonicalization.

And Google Deeprank is BERT.

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