Ever wondered how a house that costs $428K to build magically sells for $665K? Welcome to the wonderful world of American real estate—where drywall is gold-plated, marketing costs more than your therapy, and your dream home comes with a complimentary financial crisis.

Max and Lisa dissect the blueprint of BS behind new home pricing in 2024: from $73K in profit to $91K for a lot you can barely picnic on. And yeah, they’re not letting that $6K marketing tag slide either—unless it includes skywriting and a TikTok dance campaign by Beyoncé.

Note: This project explores the new creative potential unlocked by generative AI, showcasing how a single person, in just two hours, can curate (not create, but curate) a polished podcast series. I recognize the critiques around AI-generated content and the potential for digital clutter but invite you to take a listen on your next walk or drive and see what you think. Audio is AI-generated by Google's NotebookLM. Images by Grok-3 and Magic Studio.