For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance - when users need it most - are pure gold. Our host Peggy Anne Salz welcomes Cassandra Chernin- Senior Manager Digital Marketing, App Display at HomeAdvisor,  the #1 home improvement marketplace connecting homeowners with home service contractors - to discuss the metrics and results you need to achieve when driving loyalty, not app installs,  is not the end-goal. Cassie, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also talks candidly about what marketers need to succeed and how they need to rethink their last-touch attribution model.

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