Today’s guest put Dubai into quite the Pickl. Steve Flawith, CEO and founder of Yolk Brands has been

tantalizing taste buds for 18 years, making his mark here in Dubai in 2019 with the launch of local

favorite Pickl, followed by an expansion into Yolk Brands in 2023 with new favorites like BonBird and

Southpour. Yolk now operates in eight countries globally, with Steve to surpass 100 international

restaurants in the next couple years, bringing his philosophy of simple meals done well to a global

clientele.

Hosam Arab, Faraz Khalid, and Hisham Zarka started moving forward together in 2011. The three men founded Namshi, one of the first companies to provide an online lifestyle destination for fashion and beauty in the MENA region. Namshi revolutionized the way online retail was approached, offering fast delivery and easy returns in an age when that was anything but common. The three founders went their separate way in 2019 when Emaar fully acquired the company, with Hosam going on to found payment platform Tabby and Faraz and Hisham leveraging their Namshi expertise to shepherd e-commerce juggernaut Noon.

Our guests today are two men who know how to get into the meat of an issue, typically with a side of potatoes. They’re the co-founders and co-CEOs of CarniStore, one of the fastest growing digital butcher shops in the UAE.

After years of entrepreneurial passion simmering beneath the surface, a chance meeting between Fikry Boutros and Dan Wanies sparked what would soon become a full-blown flame, and CarniStore was born.

Now, many celebrity chef collabs, pop ups, and viral videos later, CarniStore ships premium cuts all over the UAE with big ambitions to go beyond.

Hello and welcome to Homegrown DXB, the show taking you inside the lives of the people changing yours right here in Dubai.

Yazen Al Kodmani is a man who knows how to make things grow. Growing up in a family steeped in

agriculture. Yazen took inspiration from his heritage and established the Emirates Bio Farm in 2016,

now the largest privately-owned organic farm in the UAE, with more than 60 varieties of organic

crops produced. But Yazen’s ambitions don’t stop at the farm itself. He is also a strong advocate for

sustainable practices in every element of our lives and seeks to help all of us grow together in a

healthier, more organic world.

Ajmal Perfumes has been making the UAE and the world smell good for 75 years. The late Haji Ajmal Ali, previously a farmer by trade, started the business in 1951 in Mumbai. Ajmal Ali soon saw the opportunity to expand in the early years of the UAE and opened Ajmal’s first shop in Murshid Bazaar in Dubai in 1976. Abdulla Ajmal, the grandson of the company’s founder has been steering the family business as CEO since 2023, a business that has now grown into a international fragrance powerhouse that exports to over 45 countries worldwide with a portfolio of over 300 scents, 240 and shops.

When you think of catching a ride in Dubai the first name that comes to mind is Careem. Founded by Mudassir Sheikha and Magnus Olsson, what started in 2012 as a website for corporate car bookings Careem has grown into a transport juggernaut with operations in 70 cities and across 10 countries in the Middle East, Africa and South Asia.
In 2019, Careem was acquired by Uber for an eye watering $3.1 billion dollars, solidifying the success of the company but also enabling some ambitious expansion plans. Today Careem does much more than just transport. It also offers bicycle rental, food delivery, groceries, and digital wallets, all powered by the Careem “everything app”, technology that seeks to make every aspect of our lives as easy a tapping to book on of their iconic captains.

This is Homegrown DXB, hostd by Omar Butti, the show taking you inside the lives of the people changing yours, right here in Dubai. 

This is Homegrown DXB, hosted by Omar Butti, the show taking you inside the lives of the people changing yours, right here in Dubai. Our guest today is the proud inheritor of a name that has been renowned across the Gulf for over 100 years. Rao Sahib Jashanmal first set up a bookshop and general store in Basra, Iraq in 1919, catering to British Armed Forces and expatriate residents. Jashanmal then expanded across the GCC, moving into Kuwait in 1934, Bahrain in 1935, and then landing here in Dubai in 1956, with another iconic store opening in Abu Dhabi in 1964. Shuja Jashanmal, Rao’s grandson, first joined the company in 1987 after graduating from USC in California, initially starting as a salesman, before becoming the cosmetics brand manager. He is now the Group CEO and has overseen the expansion of Jashanmal to cover more than 150 stores in the UAE, Kuwait, Bahrain and Oman, and India.

This is Homegrown DXB, hosted by Omar Butti, the show taking you inside the lives of the people changing yours, right here in Dubai. 

Few names are as synonymous with education here in the Emirates than GEMS Education. In 1959, twelve years before the founding of the UAE, Mariama and K.S. Varkey came to Dubai to start what they thought would be a humble tutoring business, but it became so much more than that. Beginning with the founding of our Own English Highschool in 1968, the Varkeys went to grow an education empire than spans the Middle East, Africa, Asia, Europe, and the United States.

Dino Varkey is the inheritor of that proud educational legacy. As the current group CEO of GEMS Education, he has his own grand ambitions make to GEMS not just the biggest private education provider in the region, but one to rival the biggest in the world.

This is Homegrown DXB, hosted by Omar Butti, the show taking you inside the lives of the people changing yours, right here in Dubai. 

Our guest on this episode is making sure you’re dressed to the nines. Sima Ved is the Founder and Chairwoman of the Apparel Group, one of the largest retail groups in the Middle East. If you’ve a fan of fashion, the chances are you’ve purchased something from the Apparel Group, with favorites like Nine West, Aldo, and Calvin Klein to name a few. In fact, the multibillion-dollar company hosts a staggering 85 brands across 2300 stores in 14 countries with over 24,000 employees. But Sima isn’t content to just conquer retail. She is also the Vice Chair of the AppCorp holding group which covers Real Estate, Fitness, Healthcare, Interior Design and Architecture, and Distribution and Logistics.