By applying the principles from this Web clinic, you will be able to optimize your homepages according to the specific objectives you have identified and visitor profiles that your homepage receives.

Homepage Design: The five most common pitfalls and how to overcome them

MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.

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Homepage Design: The five most common pitfalls and how to overcome them

Homepage Design: The five most common pitfalls and how to overcome them