On this homepage-specific Web clinic, Flint McGlaughlin, the Director of MECLABS Group, shared a few key optimization steps to help you build an effective, ROI-based homepage. Plus, the MarketingExperiments team conducted live optimization of audience-submitted homepages.

Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion

MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.

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Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion

Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion