Listen to this interview to learn: How she decided to leave a successful career to start her business The shipping company case study, where small spot sales were converted to larger, more frequent sales What hurdles companies need to clear in order to approach sales with greater effectiveness  A practical tip for helping salespeople move outside their comfort zone The importance of dispelling the myth that selling is an innate skill, so your business can grow Colleen Francis talks with Bill Ringle about how to truly think big and take action to build a business that serves clients worldwide.