“Hook Points”, billions of views & $1 Billion+ for clients: Brendan Kane

Brendan authored the best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World

He most recently developed The Hook Point Guide to Going Viral and talks to Jess about how to cut through the 200 billion messages per day that go out on mobile and social media so that your organization's message actually reaches your ideal audience.

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