In this episode of 'The Deep Dive,' join your host Andrew Murray as we explore the groundbreaking ideas in Nir Eyal's 'Hooked: How to Build Habit Forming Products.' Discover the psychology behind why certain products grab our attention and keep us hooked. Learn about the Hook Model's four-step process—trigger, action, variable reward—and how companies use it to create compelling products that shape user habits. Whether you're a marketer aiming to craft captivating products or a consumer looking to resist these tactics, this discussion offers valuable insights you don't want to miss. Don't forget to comment and subscribe for more in-depth analyses of top productivity and marketing books!

Get Hooked here:

https://amz.run/9qjX

Download Atoms to build better habits:

https://getatoms.sjv.io/4PZRNn

00:00 Introduction to the Deep Dive

00:14 Exploring the Psychology of Product Development

00:29 Understanding the Hook Model

00:48 Practical Applications and Resistance

00:57 Engage with Us

01:02 Discussion Kickoff