Hooked Vol. 2 with Nir Eyal, Author of Hooked: How to Build Habit Forming Products

Today we have a great interview between our founder Derek Andersen and the author of Hooked: How to Build Habit Forming Products, Nir Eyal. Nir’s book was also recently named one of Inc. Magazine’s “Top 10 Marketing Books of 2014” and “one of the best business books of the year” by Goodreads. Nir has founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He writes, consults, and teaches about the intersection of psychology, technology, and business. Nir is also an advisor to several Bay Area startups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University.    Lets listen into Nir interviewed at Startup Grind San Francisco, earlier this Summer.    This podcast is brought to you by HBX ­ Harvard Business School’s digital learning initiative. Introducing “Disruptive Strategy with Clayton Christensen,” an engaging and interactive online learning experience from Harvard Business School’s HBX. Learn to create winning strategies to position your organization for long­term success by applying proven disruption and innovation theories from world renowned strategist Clay Christensen. Disruptive Strategy encourages active learning and peer collaboration, and requires a commitment of approximately thirty hours over six weeks. Applications are being accepted for upcoming cohorts in August and October. To learn more, visit disruptivestrategy.org