How do you hook listeners from the opening minutes of a story? What elements should you keep in mind to lure them into your world…and make them never want to leave?

Aaron Mahnke, the legend of Lore himself, stops by to answer a Podcast Movement community question: How can you create better openings for a narrative podcast? Plus, we'll take a quick dive into atmospheric sound effects.

The Pod Lab is a Podcast Movement original series.