"We're a-get-sh*t-done workhorse agency. We're not sitting around wasting a bunch of their money and time on fluff.” – Tim Brown

Today’s guest has a no-frills approach to the agency he’s been building for the past seven years. 

And you know what? It works. 

With 29 employees and on track to driving six million in annual revenue in 2024, Tim Brown’s agency, Hook, is a masterclass in a hyper-verticalized business.

Starting out as more of a generalist, Tim first niched down in 2021 to only serve contractors, moving finally to target only roofers between five and 15 employees. Now that’s not only highly specific, but also a great example of positioning for success.

Outside of verticalization, Tim joins Corey to discuss company leadership, his founder story, thought leadership, and how he is looking to bring back an element of entertainment into content marketing in the roofing niche.

This episode is a must-listen for anyone looking to really hone in on niching down, or if you’re thinking about making the jump to build your own agency full-time.

Here’s what Corey and Tim cover in this episode:

Here are some actionable key takeaways for agency founders:

The resources mentioned in this episode are:

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