Muhami Matters

Hooks, Not Hype: The Biggest Social Media Lie You’ve Been Told


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Most professionals have been told the same social media lie. Jacob Scott, Founder of Pint Sized Humour, explains why this misconception holds people back and how a smarter, data-driven approach can transform your visibility and credibility online.


In this episode of Muhami Matters, Chris Adams and Jacob explore the importance of the first five seconds of any video, why hooks matter more than algorithms, and how professionals can build a strong online presence without chasing trends or gimmicks. They also discuss the role of analytics, SEO, content repurposing, and how to reach the right audience rather than the largest.


Guest

Jacob Scott, Founder of Pint Sized Humour

https://www.pintsizedhumour.com/

https://www.linkedin.com/in/jacobscott-socialmedia/


Host

Chris Adams

https://www.linkedin.com/in/chrisadamsdxb/

Muhami

https://muhami.ae/muhami-matters/

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Muhami MattersBy Christopher Adams