We're joined by this week by Editor Candice Young to talk about one of the worst giveaways in marketing history.

 

The year was 1992, and nothing sucked like a Hoover.

 

Sources:

https://thehustle.co/the-worst-sales-promotion-in-history/

https://apnews.com/a4864ea6762ace8183d1f63d0ad6f5ac

https://www.independent.co.uk/news/business/sucker-punch-to-free-rides-hoovers-ill-fated-flight-of-fancy-has-dealt-a-fresh-blow-to-the-image-of-1453279.html

https://apnews.com/a2a6a07bcc9fe8e44619590dd5edc47d

https://www.independent.co.uk/news/hoover-set-to-lose-pounds-20m-over-free-flights-fiasco-task-force-moves-in-to-sort-out-chaos-after-1500925.html

http://news.bbc.co.uk/2/hi/business/3704669.stm

https://www.campaignlive.co.uk/article/history-advertising-no-141-hoovers-free-flights-voucher/1356868

https://www.theguardian.com/travel/2004/sep/25/budgetingforyourholiday

http://www.todayifoundout.com/index.php/2016/12/time-company-nearly-bankrupted-offering-free-flights-america-bought-vacuum-cleaner/