This week I'm sitting down with Makoto Rheault-Kihara, Head of User Acquisition at Hopper. Makoto shares why social is such a strong acquisition channel for the company compared with its competitors. We also talk about the impact Apple's app tracking transparency policies have had on his efforts, and how he's viewing the opportunity of more ad placements within the App Store. Does learning from the best bore you? Then fast forward to 24:00 to see if I can stump Makoto in a game of Two Apps and a Lie. And Edris Elba, if you're reading this, be expecting a call...