March 06, 2024

Horace Dediu: Is Apple Done With Mobility?

56 minutes

Apple is reportedly exiting the car industry, focusing instead on software and mobility services. The company's decision is driven by the challenges and complexities of the automotive industry, including high costs, long product cycles, and difficulty in making significant contributions. Apple's future in mobility may lie in micromobility and smart accessories for vehicles.

🚗 Apple's decision to exit the car industry is not surprising given the challenges and complexities associated with building and selling cars. The company's strengths lie in software and user experience, which may be better applied to mobility services and smart accessories for vehicles.

📱 The smartphone is already a powerful tool in the car, with features like Apple CarPlay allowing users to integrate their phone's apps and functions into the vehicle's infotainment system. Apple's focus on privacy and AI could enhance the smartphone's capabilities and create unique mobility experiences.

💡 Apple's decision to pivot away from the car industry and explore opportunities in micromobility aligns with the broader trend of urbanization and the growing demand for sustainable transportation options. By focusing on smaller, more agile vehicles, Apple can address the needs of urban dwellers and contribute to the future of mobility.

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