Insights, Marketing & Data:  Secrets of Success from Industry Leaders

HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.


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Daniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. 

This episode is brought to you by Syno International  https://www.synoint.com/     Interested in introductory offers/ projects? Contact Jokke Nurminen at [email protected]

 In this episode we cover:

  • Why Daniel didn't go to university in the first place
  • First steps as a founder
  • Horizon & introducing digital behavioral data into research
  • Pitching for funding
  • What VCs are looking for
  • Managing the ups, downs and priority over-load
  • Entering the German market

And Daniel's book recommendation

THE RIGHT IT: WHY SO MANY IDEAS FAIL AND HOW TO MAKE SURE YOURS SUCCEEDS:  ALBERTO SAVOIA

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]



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