Is search collapsing… or are we on the edge of the next big growth wave?

Dive into Horizons Q3 2025 as we map the next 12–18 months of digital change. From Meta’s shift to incremental attribution to Google’s Performance Max transparency and the rise of zero-click search, this episode is your field guide to staying interesting (and effective) at work.

Explore how WhatsApp is exploding—from broadcast channels to high-ROI CRM and cart-abandonment journeys—plus why LinkedIn’s Brand Link (pre-rolls before thought-leader video) signals a serious video play beyond B2B. We unpack what AIEO (AI Engine Optimisation) means for organic visibility, why CPCs may rise yet conversion quality improves, and how to evolve creative fast as targeting narrows.

Then we go bigger: AI avatars, digital twins, and 24/7 livestream sellers—and the brand-safety, rights, and ethics that come with them. See how Alibaba’s AI-first product pipeline flips make→market on its head, and why community, service design, and transparency will decide winners.

What you’ll learn

• How to scale Meta with broader audiences + rapid creative variation while managing frequency decay.

• Where PMax now excels, how to structure assets, and when to keep Search control.

• Practical plays for WhatsApp (broadcast, community, CX) that don’t feel like spam.

• Preparing for zero-click: benchmarking AIEO visibility and rebalancing KPIs toward qualified demand.

• When to use creator-style vs. ad-style video on LinkedIn’s new inventory.

• A clear, ethical lens for adopting AI agents in sales, service, and content.

Get in touch to have a chat with us so we can explore where we can help drive genuine behaviour change for you. Our people all come from eclectic backgrounds which make for an awesome team dynamic. We are obsessed with producing amazing work for all of our clients.

We want to be challenged, tear up the rule book. Never stop, never settle, always improve. Be amazing. Join the revolution.