Doing something that you love may be challenging for most of us due to the different paths we take in life. However, Victoria Fratz Fradkin took a different path and arrived at her dream destination: producing horror content. Along with her husband, they founded the Social House Films that has been killing it on YouTube.

Victoria Fratz Fradkin shared her love of creating horror films and the satisfaction of seeing audiences react to her work. She described the intricate process of making a horror short film, from writing the script to pre-production and post-production. Victoria also discussed the importance of learning as much as possible about the industry, including the YouTube algorithm, and how that has helped them to improve their channel and reach a wider audience.

Victoria is one of the co-founders of Social House Films, a high-production-value horror channel on YouTube with over 220k subscribers. They specialize in crafting suspenseful horror short films. Their channel began with a camera test that turned out to be successful: the short film Bedhead, which has amassed over 3M views.

Highlights

01:08 Victoria describes herself as a horror enthusiast and talks about falling in love with horror storytelling
02:18 Social House Films' style and how they balance high production value with storytelling
06:30 Discussion of the number of subscribers Social House Films had when Bedhead was posted
08:53 Victoria's background in marketing and how she got into filmmaking
14:27 Overview of Social House Films' creative process and how they find success in making unique horror content
18:00 Importance of having a strong team and how they collaborate with other creatives
22:52 Discussion of how they title their videos and create thumbnails to entice viewers
28:07 How Victoria created a community and how Social House Films engages with their audience
29:40 Monetizing their YouTube channel through sponsorships and merchandise
35:00 Overview of the importance of staying adaptable in the entertainment industry

Resources Mentioned

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