In this episode of Behind the Mirror, Keith Posehn, Dafra Sanou and Liem Vuong tackle a question that just won’t quit: Is affiliate marketing scammy? They dig into the roots of this perception, drawing on years of experience leading high-performing programs at companies like Uber, navigating fraud, and dealing with misaligned incentives.

You’ll hear personal horror stories (think 4am CEO calls and clawed-back commissions), explore what actually makes a program vulnerable, and learn why the structure and values of your affiliate strategy matter more than ever.

Whether you’re a CMO skeptical of the channel, or a marketer looking to strengthen your program, this episode pulls back the curtain with real talk and practical insight.