Hospitals should take advantage of the typically competitive nature of physicians to encourage collaboration, says Nathan Kaufman, managing director of Kaufman Strategic Advisors. Kaufman notes that "quality dialogue" between hospitals and physicians is key to engagement. In this podcast, he also discusses how a physician champion can drive success and explains physicians' reluctance to adding technology to their systems of care. Kaufman, along with Dr. Todd Rowland, director of medical informatics at Bloomington Hospital and executive director of HealthLINC, will provide a thorough understanding of physician engagement strategies during a December 10, 2008 webinar, Physician Engagement: Creating Trust and Alignment Between Management and Physicians.