This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.

We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.

(1)    Budgeting for meta

1. Uncapped? Pros & Cons
2. No budget at all (PPS)?  Pros & Cons
3. Somewhere in between? Pros & Cons

(2)    Meta as part of larger direct booking program

1. Mobile vs. Desktop
2. Booking engine flow / conversion
3. Desktop widgets
4. Remarketing
5. Attribution