<p><strong>On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space. Phil shares his perspective on what the future of loyalty looks like in QSR and how he tackles the age old build-versus-buy conundrum.</strong></p>

On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space. Phil shares his perspective on what the future of loyalty looks like in QSR and how he tackles the age old build-versus-buy conundrum.

Hospitality & Tech with Phil Crawford of CKE Restaurants

Customer experience is the competitive advantage of the most successful brands. 

It turns out the companies that do it best rely on a complex network of seemingly unrelated people, data, and technology to deliver experiences that their customers love. 

I’m Abhi Seeth, and you’re listening to Connected, by mParticle, where we explore this idea of connectivity with the people behind some of the most beloved brands in the world.

Technology

Customer experience is the competitive advantage of the most successful brands. It turns out the companies that do it best rely on a complex network of seemingly unrelated people, data, and technology to deliver experiences that their customers love. I’m Abhi Seeth, and you’re listening to Connected, by mParticle, where we explore this idea of connectivity with the people behind some of the most beloved brands in the world.

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Hospitality & Tech with Phil Crawford of CKE Restaurants

Hospitality & Tech with Phil Crawford of CKE Restaurants