All TWiT.tv Shows (Audio)

Host-Read Ads 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read

04.25.2024 - By TWiTPlay

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Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.

Host: Lisa Laporte

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