Wondering how data is reshaping event strategy and where this industry is headed?

This week on #GreatEvents, hosts Alyssa Peltier, Rachel Andrews, and Felicia Asiedu discuss maximizing business impact through effective event management. They explain how to adapt messaging to resonate better with your target audience, streamline support for specific industries, and harness the power of data to drive results.

From pulling off senior leadership retreats to the latest buzz on hybrid events and Cvent’s acquisition of Splash, this episode is full of insights that will leave you feeling informed and empowered.

In this episode, you’ll learn:

• How to adapt technology for industry-specific needs: And why tailoring support and solutions to fit the unique needs of different industries makes the technology more impactful for customers.
• Why internal leadership events drive alignment: Cvent's senior leadership retreats play a key role in driving business strategy, with hybrid events serving as a linchpin for building company-wide alignment.
• Balancing event execution and data analytics: Event planners are increasingly expected to manage both event execution and data-driven insights, requiring new tools, tech, and approaches to handle the demands.
• What’s next for Cvent: Cvent recently acquired Splash, which will open new doors for event marketing and bring fresh innovation into Cvent's tech ecosystem.

Things to Listen For:

(00:00) Introduction to the episode

(01:00) Catching up: Rachel, Felicia, and Alyssa on the latest at Cvent

(02:00) Recap of Cvent’s senior leadership retreat and the importance of face-to-face events

(05:00) Challenges of balancing execution with data analytics in event planning

(07:00) Transitioning into data-driven event management: A new skill set for planners

(11:00) Cvent’s acquisition of Splash and what it means for event marketing

(13:00) Reflecting on Cvent’s evolution into a more specialized, customer-focused company

(16:00) Felicia’s excitement about working with Cvent’s team in India

(17:00) The importance of prioritization and ROI in event planning for 2025