Nicole Wagenecht is the Head of Channel Sales at ReachLocal ANZ, an innovative, fast-paced company that helps local business get more out of their marketing. Over the course of her career, Nicole has been training and working with sales and services teams on how to be a trusted adviser to their clients. She’s expert at guiding businesses along the Path-to-Purchase, showcasing how digital media can help achieve business goals and demonstrating what works.

She talks with Jaci and Elizabeth about digital advertising; how to be found on-line (don’t be a billboard in the desert!!); techniques small businesses can use to get noticed; things you need to know about Google and matching your product with the social media that will work best for you.