Sign up to save your podcasts
Or
Share Hot off The Press from IAB's Digital Upfronts 2021 with Eric John, VP Media Center, IAB
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Hot off The Press from IAB's Digital Upfronts 2021 with Eric John, VP Media Center, IAB
This week we chat with Eric John, the Vice President of the Media Center at the IAB (Internet Advertising Bureau) at the IAB's NewFronts, which is the world's largest digital content marketplace that gives media buyers a first look at that content from the biggest names in media and entertainment. Eric shares with us some of the top trends in the marketplace and what's going on with the convergence of digital and television.
View all episodes
By Lori H. Schwartz
4
22 ratings
This week we chat with Eric John, the Vice President of the Media Center at the IAB (Internet Advertising Bureau) at the IAB's NewFronts, which is the world's largest digital content marketplace that gives media buyers a first look at that content from the biggest names in media and entertainment. Eric shares with us some of the top trends in the marketplace and what's going on with the convergence of digital and television.