In this Hot Take episode, Pastor Robey Barnes and Pastor Jon Elswick dive into the world of Christian merch—everything from faith-based fashion trends to church-branded shirts and hats. They explore whether this surge in merch is just branding dressed up as ministry, or if it’s a creative way to spark conversation, express identity, and build a sense of belonging in the church community. From bold statement tees to local church swag, the conversation looks at how merch can function as both cultural influence and spiritual encouragement—when used with purpose. Whether you love it, question it, or wear it daily, this episode unpacks the why behind what we wear.